Collaborating with the Lead UX Designer and company founders to brainstorm, design, and iterate the mobile app design for a startup, My Codi. My Codi is a wearable technology that tracks any movement for athletes to track, analyze and receive feedback to perfect their form.
During my 6 month Junior Design position, I attended seminars and completed Launchboom Academy videos and live conferences, to learn how to create, and iterate upon a landing page for a brand new, wearable technology.
In addition to my role in iterating the app design, I was responsible for creating a marketing asset flow chart, and the primary researcher/designer for our landing page. The landing page goals were to help grow our email list, as well creating CTA's that encourage users to sign up for $1 today, to receive future discounts. This information and results would give proof of concept and allow for our team to get an idea of how many units we can manufacture.
In order to create a landing page that users will stay on and engage with, we wanted to create images that were easily readable and copy that answers questions for our target demographic.
After researching what elements are key to have for a successful landing page, I deep dove into what makes Lyft such a successful landing page. Heres what I found:
